What we live by here at SPARTAFIT
In a 2009 researchers examined the intimate language made up of nicknames and code phrases and found that this intimate language correlated highly with stronger and more resilient relationships.
So how can we extrapolate these findings to creating and strengthening bonds within an online community? Give your online community a nickname that’s exclusive amongst your group members. Nicknames give that feeling of exclusivity and intimacy which can provide a shortcut to emotional connection to the community.
Here at SPARTAFIT our members are know by the name SPARTANS.
Think about a personal relationship with a close friend. How did this friendship come to be? Chances are you shared some sort of experience together, whether it was waiting in line at the bank or riding a bike for the first time. Shared experiences forge strong relationships.
Our members are all here for a single purpose and that is fitness, whether our motives differ or not, we all share this exclusive experience .
There’s a common theory in social psychology that describes how humans act in group scenarios: the us vs them mentality. It’s inherent that as humans, we have a need for social identity—to feel as though we belong to a group. With our in-group also comes the significant out-group. The only thing that we humans love more than feeling part of our own group is ganging up on some irrelevant out-group to make ourselves feel better about our in-group.
In the case of our gym, our enemy is none other than our lesser selves the part of us that tries to convince ourselves to ‘skip leg day’ or ‘go tomorrow’. Together as a team we fight this urge and give motivation to our team mates to show up and be there for one another.
Speak The Lingo
Similar to the nickname trick, remember when you were a kid and had secret, made-up languages with your siblings or neighbourhood friends? Language is a unique aspect of your community culture that brands your community and brings everyone together at the same time. When you hear Venti, Tall, or Grande what do you think? Starbucks. Their unique language makes their customers feel like esteemed coffee lovers with their fancy lingo, and it’s something to which all Starbucks fans can relate.
Everyone one of our SPARTANS knows our language used only within the place of the gym for example: AMRAP to describe a workout which consists of ‘as many reps as possible’ and no one loves more than to hear the name FRAN.